To promote the emotional and behavioral wellness of dogs—particularly those in shelters and urban environments—through enrichment, education, and compassionate care.
Our Mission
01
We aim to
Equip dog guardians and caretakers with the tools and knowledge to support emotional wellness
02
We aim to
Reduce stress, anxiety, and behavioral decline in shelter dogs through structured enrichment programs
03
We aim to
Build inclusive, supportive communities that care for both dogs and the people who love them
Why Flock Matters
We believe every dog deserves more than just survival—they deserve emotional safety, mental stimulation, and joy. Whether in a bustling apartment or a crowded shelter, too many dogs experience stress, isolation, and behavioral decline. Flock Matters is here to change that by centering enrichment and emotional support as core components of dog wellness.
How it all started
Flock Matters was founded in 2025 by the team behind Lambwolf Collective, a dog lifestyle brand grounded in emotional connection and thoughtful design. After years of conversations with shelters, customers, and canine professionals, we saw a recurring gap: dogs, especially those in transition or high-stress environments, were missing emotional and behavioral support. Flock Matters was created to fill that gap, making enrichment accessible and essential, not optional.
Our Goals
One
Launch enrichment kits and training support for shelters in underserved areas
Two
Host educational pop-ups and digital campaigns to make enrichment more accessible
Three
Build partnerships with shelters, brands, and city communities to fund and scale our programs
Why Partner with Flock Matters for Fundraising?
We understand the demands on shelter teams, and we’re here to help amplify your efforts:
When featured in our monthly campaigns, you receive 100% of the funds raised (minus gift kit shipping costs to donors).
We send curated gift kits to donors to boost contributions—funds go further with no extra lift from your team.
We handle fulfillment, logistics, and donor communication.
We tell your story across our channels and connect you with brand partners who care.
Why Partner With Flock Matters (For Brands)
Donating through Flock Matters helps your brand make a greater impact while removing the guesswork of direct donations.
We feature your products in gift kits that incentivize donor giving.
We work with shelters to assess real needs and match your products accordingly.
We handle storage, fulfillment, and logistics—so shelters don’t have to.
Your brand gets featured across our campaigns, social media, and donor materials.
Your support helps raise more funds for shelters while building community goodwill.
Want to Help?
Whether you’re a shelter, brand, volunteer, or donor—we’d love to hear from you. Visit our contact page to get involved!